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	Succesul de brand = Succesul afacerii</p>
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	Ecuatia este destul de simpla in aparenta, dar identificarea calitatilor de invingator nu-i deloc usoara. Matt Haig apeleaza la o serie de criterii din care fac parte succesul financiar, longevitatea afacerii, progresul tehnologic, dezvoltarea unor produse noi etc.</p>
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